Irina Samkova is a multimedia artist and designer working across disciplines of art direction, commercial design and fine art. Irina has 15 years experience within the intersection of art and design on numerous commercial projects for the wellness, retail, medical, fashion, lifestyle industries and beyond. Throughout her career she has successfully delivered a great number of responsive web and interaction designs, brand strategies, marketing collaterals across print and digital mediums, as well as textile design. She has expertise working cross-functionally to execute compelling and innovative creative concepts, and can easily pivot between creative designs for print, web, or digital.
Irina works with a diverse range of forward-thinking clients to craft elegant and visually-compelling stories to capture audience interest, influence their emotion, and inspire them to take action. She approaches her work as a creative partner, collaborating with brands to outline a strategy and develop shared points of reference to best communicate and package their story as a tangible reality. Whether working within creative teams or independently, Irina offers a unique and outside-the-box perspective that brings creative innovation to the fore.