Brand & experience design

animamundi

Anima Mundi Herbals

Packaging, Print Collateral

Three jars of herbal supplements from Rasayana Ayurveda, including Seaweed Ghee and Herbal Ghees.

Rasayana Ayurveda

Brand Identity, Packaging, Website, Print

A computer monitor displaying the words "Soul Alchemi Psychotherapy".

Soul Alchemi Psychotherapy

Brand Identity, Website

A smartphone displaying a website called Argos Destinations, featuring an image of Machu Picchu.

Argos destinations

Brand Identity, Website, Print, Digital

Close-up of a silk scarf in a black box. The scarf features a black background with white skeleton illustrations of various animals.

OV & KO

Textile & Print Design

VIew All

/About Irina

Design, for me, is what holds the story together, everywhere it lives.

Black and white photo of Irina Samkova sitting on a curved chair against a plain background, with one arm resting on the chair's back and the other on its side.

Translating complex vision into refined systems. 17 years of retail and UX expertise, creating brands as intentional as the work behind them.

Learn more

/PROCESS

Where clarity leads
and design follows

DISCOVER

Every project begins with insight: audience, voice, competitive space, and brand essence.

A black background with a pattern of gray and black dots arranged in a circular gradient representing discovery phase.

DESIGN

I craft the visual and experiential language of your brand, from logo systems to packaging to digital presence.

Abstract black and gray dotted pattern with a flowing wave-like design representing design phase.

DELIVER

You receive polished assets, guidelines, and direction so your brand stays cohesive across every touchpoint.

A black, adjustable baseball cap with a curved brim representing delivery phase.

“Design is not just what it looks like and feels like. Design is how it works.”

— Donald A. Norman

/services

Cohesive brand presence across identity, packaging, and digital

A stack of black and white business cards with one card slightly tilted, displaying the text "Branding: Identity with Meaning" and "so your story is easy to recognize" on a white background.

Brand Development

For establishing a timeless, distinctive brand foundation.

/Logo development

/Visual identity system

/Business cards

/Letterheads

/Brand guidelines

/Store signage & graphics

Two white boxes with abstract line designs and text, one standing and one lying down, on a black textured surface

Packaging & Print

For unforgettable first impressions, tactile experiences, and production-ready delivery.

/Packaging design

/Labels & product systems

/Unboxing experience

/Brochures & lookbooks

/Printed collateral

/handoff & vendor coordination

Person holding a tablet displaying a website with the text 'PIXELS WITH PURPOSE' and a graphic of concentric curved lines.

Digital Experience

For seamless, scalable digital presence and conversion-driven design.

/Website design & development

/Custom code & interactive features

/Digital layouts & assets

/Email templates

/UX best practices & accessibility

/connect

Give your project the design attention it deserves